Are You a Millenial That Shops Online?

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Source

Year

2018

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
72% of Shoppers Return 10% or Less of Purchases
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
Emails with a Single Call-to-Action Increased Sales 1617%

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

More 2018 Stats

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