Do You Care What a Website Looks Like?

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Statistic Info

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

80% of Americans Have Made an Online Purchase in the Past Month

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Add a Beard to Your Models to Increase in Cart Adds by 49%

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

47% of People Expect a Web Page to Load in 2 Seconds or Less

More Design & Development Stats

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

73% of Companies are Investing in Design to Differentiate Their Brands

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

Once Your Page Loads, Users Form An Opinion in .05 Seconds

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain