48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Statistic Info

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More 2018 Stats

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Only 16% of Landing Pages don’t have Navigation Bars

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

88% of Online Shoppers Will Use Webrooming to Find the Best Price

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

47% of People Expect a Web Page to Load in 2 Seconds or Less

More Design & Development Stats

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

47% of People Expect a Web Page to Load in 2 Seconds or Less

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

73% of Companies are Investing in Design to Differentiate Their Brands

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions