60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Statistic Info

These extra costs include shipping, tax, and other fees.

To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.

You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.

According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.

Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.

Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).

More 2019 Stats

Average Online Shopping Cart Abandonment Rate is 74%

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

Mobile Traffic Represents 53% of all Ecommerce Traffic

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

But Removing the Navigation Menu can Increase Conversions by 100%

44% of Companies use A/B or Split Testing Software

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

More eCommerce Strategy Stats

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

There Will Be More Than 3.7 Billion Email Users by the End of 2017

30 Percent of Online Consumers Have Posted Product Feedback Online

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

81% of Shoppers Research their Product Online before Purchasing

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Average Online Shopping Cart Abandonment Rate is 74%

58% of the Top 1000 US Online Retailers Send Welcome Emails

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies