Do You Hate Unexpected Fees?

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Statistic Info

These extra costs include shipping, tax, and other fees.

To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.

You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.

According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.

Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.

Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).

More 2019 Stats

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

33% of B2C Ecommerce Website are also Conducting B2B Transactions

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Younger People Spend More Time Shopping Online than Older People

The Total Orders from Mobile Devices Ranges between 38% and 53%

But Removing the Navigation Menu can Increase Conversions by 100%

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

More eCommerce Strategy Stats

Generation X Shop More Online Than Baby Boomers and Millennials

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

43% of E-Commerce Traffic comes from Organic Google Search

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide