Do You Hate Unexpected Fees?
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Statistic Info
These extra costs include shipping, tax, and other fees.
To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.
You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.
According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.
Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.
Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).
More 2019 Stats
Average Online Shopping Cart Abandonment Rate is 74%
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process
Mobile Traffic Represents 53% of all Ecommerce Traffic
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
But Removing the Navigation Menu can Increase Conversions by 100%
44% of Companies use A/B or Split Testing Software
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
More eCommerce Strategy Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
30 Percent of Online Consumers Have Posted Product Feedback Online
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
81% of Shoppers Research their Product Online before Purchasing
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Average Online Shopping Cart Abandonment Rate is 74%
58% of the Top 1000 US Online Retailers Send Welcome Emails
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies