Do You Hate Unexpected Fees?

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Statistic Info

These extra costs include shipping, tax, and other fees.

To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.

You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.

According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.

Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.

Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).

More eCommerce Strategy Stats

81% of Shoppers Research their Product Online before Purchasing

32% of Online Shoppers Own at Least One Connected Home Device

There Are More Than 254 Million Active PayPal Accounts in The World

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

38% of People will Leave a Website if they find the Layout Unattractive

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

33% of B2C Ecommerce Website are also Conducting B2B Transactions

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone