Do You Hate Unexpected Fees?
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Statistic Info
These extra costs include shipping, tax, and other fees.
To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.
You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.
According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.
Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.
Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).
More 2019 Stats
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
The Number One Reason People Shop Online is Because They Can Shop 24/7
44% of Companies use A/B or Split Testing Software
Generation X Shop More Online Than Baby Boomers and Millennials
The Average Order Value of B2C Online Order is $52
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
But Removing the Navigation Menu can Increase Conversions by 100%
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
54% Buyers will Buy Retargeted Products if Offered at a Discount
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
More eCommerce Strategy Stats
81% of Shoppers Research their Product Online before Purchasing
32% of Online Shoppers Own at Least One Connected Home Device
There Are More Than 254 Million Active PayPal Accounts in The World
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
38% of People will Leave a Website if they find the Layout Unattractive
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
33% of B2C Ecommerce Website are also Conducting B2B Transactions