What is your Primary Metric for Success?
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and ...
How Much Does It Cost Per Lead?
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations...
Is Lack of Quality Data a Major Challenge?
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality ...
Are you Already Using Interactive Content?
Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?
According to Content Marketing Institute’s latest research,...
How Are You Getting Buyer Information?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
Do You Want Your Order Shipped the Same Day?
Online shoppers in the U.S. want more shipping options, and they want to receive their online orders faster than many retailers offer to deliver them, according to a survey from fulfillment software vendor Temando.
Temando’s data found ...