Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Source

Year

2018

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
48% of all Ecommerce Transactions Are From Repeat Customers
96% of Americans Have Made an Online Purchase in their Life
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain
You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave
48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business
Emails with a Single Call-to-Action Increased Clicks 371%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

More 2018 Stats

More Stats