Only 15 percent of sales calls add enough value, according to executives surveyed.

In the modern sales landscape, companies are under a lot of pressure to increase their conversion rates and close deals. To achieve this, they need to be creative in how they approach customers in order to stand out from the competition. Unfortunately, it seems that one of the most popular methods for doing so—sales calls—has lost some of its effectiveness. According to a recent survey of executive customers, only 15 percent of those calls provide enough value to warrant the time spent on them.

Sales calls allow both parties to personalize the conversation and build relationships with potential customers. They offer an opportunity for salespeople to explain why their product is worth investing in and can create a better connection than other forms of communication such as emails or text messages. However, without prospects being willing to engage in these conversations, any effort expended during a call is wasted and won’t result in conversions or sales.

So what can businesses do to ensure their efforts don’t go unnoticed? The key is developing an effective strategy that takes customer preferences into account before reaching out. It’s also important for companies to tailor their approaches based on who they are targeting so that each customer feels appreciated and heard. Creating engaging pitches and understanding what type of customer you’re dealing with will help increase your chances at making successful sales calls.

In conclusion, while sales calls have been traditionally seen as one of the best ways for businesses to reach out to customers, they may no longer be as effective as they used to be. Companies should adjust their strategies by creating more personalized approaches that take into consideration customer preferences if they want successful results from their efforts.