How do you Search?
43% of E-Commerce Traffic comes from Organic Google Search
Statistic Info
You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’
More 2019 Stats
A Typical Website Conversion Rate is about 2.35% on Average
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
The Average Conversion Rate of a Facebook Ad is 9.21%
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
60% of the Overall Website Traffic is Reported from Mobile Devices
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
More eCommerce Strategy Stats
An Inconvenient Returns Policy Deters 80% of Shoppers
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
30 Percent of Online Consumers Have Posted Product Feedback Online
80% of Americans Have Made an Online Purchase in the Past Month
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
59% of Customers Completed a Purchase on a Different Device to the One where it was Started