How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

Statistic Info

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More eCommerce Strategy Stats

An Inconvenient Returns Policy Deters 80% of Shoppers

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

30 Percent of Online Consumers Have Posted Product Feedback Online

80% of Americans Have Made an Online Purchase in the Past Month

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network