How do you Search?

43% of E-Commerce Traffic comes from Organic Google Search

Statistic Info

You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’

More eCommerce Strategy Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

38% of People will Leave a Website if they find the Layout Unattractive

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

54% Buyers will Buy Retargeted Products if Offered at a Discount

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time