How do you Search?
43% of E-Commerce Traffic comes from Organic Google Search
Statistic Info
You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’
More 2019 Stats
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
Nearly Half of American Small Businesses do not have a Website
But Removing the Navigation Menu can Increase Conversions by 100%
Generation X Shop More Online Than Baby Boomers and Millennials
60% of the Overall Website Traffic is Reported from Mobile Devices
33% of B2C Ecommerce Website are also Conducting B2B Transactions
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
More eCommerce Strategy Stats
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
38% of People will Leave a Website if they find the Layout Unattractive
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
54% Buyers will Buy Retargeted Products if Offered at a Discount
400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time