How do you Search?
43% of E-Commerce Traffic comes from Organic Google Search
Statistic Info
You can’t go to a search conference these days without hearing a digital media banshee decrying “The Death of SEO” from up on high. Our findings demonstrate this clearly isn’t the case with almost half (43%) of traffic coming from Google Organic. This figure has actually increased from 40% in our previous KPI study. Google AdWords ac-counts for one quarter of traffic (26%) and Direct is the third most popular traffic source delivering 17% of traffic. This direct traffic is typically made up of repeat visitors returning to the website (includ-ing repeat customers), traffic from above the line marketing activi-ties such as TV advertising and ‘dark traffic’
More 2019 Stats
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
33% of B2C Ecommerce Website are also Conducting B2B Transactions
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
38% of People will Leave a Website if they find the Layout Unattractive
The Average Order Value of B2C Online Order is $52
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
More eCommerce Strategy Stats
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
30 Percent of Online Consumers Have Posted Product Feedback Online
Mobile Traffic Represents 53% of all Ecommerce Traffic
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
