Do You Shop At The Same Places?

48% of all Ecommerce Transactions Are From Repeat Customers

Statistic Info

New customers are important to business, but repeat customers are also very valuable seeing as how they make up almost 50% of all ecommerce sales. New shoppers have higher bounce rates as they are 50% more likely to leave the site after viewing just one page.

New customers are certainly important to retailers, but returning customers should mean more.

A new report from Monetate reveals that the value of returning customers is greater across numerous product categories, and that value continues to grow every year.

Returning visitor transactions comprised 48% of all U.S. e-commerce sessions in the fourth quarter of 2015 and spent $2.7 billion, almost double what new shoppers spent in that time period.

New online shoppers are only half as likely as returning customers to place an item in their card at just a 7.6% rate, compared to 14.8% to existing shoppers (up from 13.6% in the same period one year earlier).

New visitors also have higher bounce rates, the act of leaving after visiting just one page (typically the homepage). Those shoppers leave 34.8% of the time compared to 24.4% for returning shoppers, though that number is up from 23.1% in the year-ago period.

Returning visitors also have a higher conversion rate at 4.5%, up slightly from 4.4% in Q4 2014. New visitors convert just 2.4% of the time, down from 2.5% in the year-ago quarter.

So returning customers are clearly important, but longevity is also crucial. The top quartile of worldwide e-commerce companies receive most of their revenue from repeat customers at the two-year mark, notes RJ Metrics. At three years, repeat customers represent more than 60% of revenues for those companies.

Online retailers, therefore, need to know who their customers are in order to hold onto them and reach those two-year and three-year milestones. And there are numerous ways to do that.

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For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

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69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

79% of Customers Order Online Via a Mobile Device

More eCommerce Market Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

79% of Customers Order Online Via a Mobile Device

There Were 1.66 Billion Global Digital Buyers in 2017

$1 in Every $3 of Monthly Discretionary Income is Spent Online

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

34% of online shoppers are Gen Xers and are between 35 and 54 years old