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8% of salespeople say that their sales teams generate high-quality leads
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Outsourcing lead generation generates 43% better results than in-house lead generation
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80% of new leads never translate into sales
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67% of customers prefer self-service over speaking to a company representative
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Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
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66% of Marketers use Video in their Lead Nurturing Campaigns
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53% of Content Marketers Use Interactive Content in Lead Generation Efforts
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Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month
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Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
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Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
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