How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

70% of sales professionals are most active on LinkedIn compared to other social media

48% of all Ecommerce Transactions Are From Repeat Customers

40% say getting response from prospects harder now than 3 years ago.

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

37% of Shoppers Use Social Media to Influence Their Purchases

More Stats

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