Who Spends More Online?
This came as a bit of a shock when I first read it.
But when you think about it, it makes sense.
On average, men spend $220 per transaction compared to $151 per transaction for women.
So it’s not that men shop more than women, it’s that they spend more per transaction.
Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.
Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.
When selling to a male audience, you can increase conversions by offering related products and package deals.
When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.
Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.
Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.