30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Statistic Info

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

72% of Shoppers Return 10% or Less of Purchases

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Mobile Shopping Hit $2 Billion on Cyber Monday

50% of Total eCommerce Revenue Comes from Mobile

On Average 29% of B2B Customers are Fully Engaged

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

More eCommerce Market Stats

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

79% of Customers Order Online Via a Mobile Device

Some Online Shoppers Make Purchases From Social Media

1.79 billion people worldwide are expected to buy goods and services online in 2018.

$1 in Every $3 of Monthly Discretionary Income is Spent Online

34% of online shoppers are Gen Xers and are between 35 and 54 years old