Are You a Millenial That Shops Online?

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Source
Verto Analytics

Year
2018

Topic
eCommerce Market

Statistic Info

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

37% of Shoppers Use Social Media to Influence Their Purchases

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Once Your Page Loads, Users Form An Opinion in .05 Seconds

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

53% of Content Marketers Use Interactive Content in Lead Generation Efforts