Will You Reorder After an Abandoned Cart Email?

Abandoned Cart Emails Have an Average Open Rate of 45%



Statistic Info

If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.

If you did, you know its goal is to help you overcome objections and become a customer.

In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.

So, there’s a lot of money to be made here.

Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.

More eCommerce Strategy Stats

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

The Total Orders from Mobile Devices Ranges between 38% and 53%

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

The Average Order Value of B2C Online Order is $52

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time