Will You Reorder After an Abandoned Cart Email?

Abandoned Cart Emails Have an Average Open Rate of 45%



Statistic Info

If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.

If you did, you know its goal is to help you overcome objections and become a customer.

In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.

So, there’s a lot of money to be made here.

Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.

More 2019 Stats

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Longer Mobile Page Load Times Drastically Increase Bounces

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Number of Form Fields on Landing Page Conversion Forms is 11

The Average Conversion Rate of a Facebook Ad is 9.21%

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

81% of Shoppers Research their Product Online before Purchasing

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

More eCommerce Strategy Stats

72% of Shoppers Return 10% or Less of Purchases

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Longer Mobile Page Load Times Drastically Increase Bounces

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

50% of Total eCommerce Revenue Comes from Mobile

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019