If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.
If you did, you know its goal is to help you overcome objections and become a customer.
In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.
So, there’s a lot of money to be made here.
Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.