With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.
Converting visitors into customers is getting harder because of the fierce competition online.
Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.
Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.
Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.