Do You Just Window Shop Online?
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Statistic Info
With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.
Converting visitors into customers is getting harder because of the fierce competition online.
Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.
Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.
Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.
More 2018 Stats
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
96% of Americans Have Made an Online Purchase in their Life
73% of Companies are Investing in Design to Differentiate Their Brands
More eCommerce Strategy Stats
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
60% of the Overall Website Traffic is Reported from Mobile Devices
400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time
The Average Order Value of B2C Online Order is $52
Generation X Shop More Online Than Baby Boomers and Millennials
Abandoned Cart Emails Have an Average Open Rate of 45%
Nearly Half of American Small Businesses do not have a Website
6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide