Do You Just Window Shop Online?

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Source
Statista

Year
2018

Topic
eCommerce Strategy

Statistic Info

With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

96% of Americans Have Made an Online Purchase in their Life

73% of Companies are Investing in Design to Differentiate Their Brands