As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Statistic Info

With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

More eCommerce Strategy Stats

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Average Online Shopping Cart Abandonment Rate is 74%

Nearly Half of American Small Businesses do not have a Website

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

60% of the Overall Website Traffic is Reported from Mobile Devices

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping