As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Statistic Info

With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Mobile Shopping Hit $2 Billion on Cyber Monday

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

More eCommerce Strategy Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

50% of Total eCommerce Revenue Comes from Mobile

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time