Who Shops More Online? Baby Boomers or Millennials?

Generation X Shop More Online Than Baby Boomers and Millennials

Source
KPMG

Year
2019

Statistic Info

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

69 Percent of Shopping Carts are Abandoned

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

A Typical Website Conversion Rate is about 2.35% on Average

Mobile Traffic Represents 53% of all Ecommerce Traffic

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

But Removing the Navigation Menu can Increase Conversions by 100%

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

More eCommerce Strategy Stats

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Nearly Half of American Small Businesses do not have a Website

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Mobile Traffic Represents 53% of all Ecommerce Traffic