Who Shops More Online? Baby Boomers or Millennials?
Generation X Shop More Online Than Baby Boomers and Millennials
Statistic Info
Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.
This might come as a surprise to many considering Millennials are the digital natives of our society.
However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.
So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.
Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”
More 2019 Stats
69 Percent of Shopping Carts are Abandoned
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
A Typical Website Conversion Rate is about 2.35% on Average
Mobile Traffic Represents 53% of all Ecommerce Traffic
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
But Removing the Navigation Menu can Increase Conversions by 100%
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
More eCommerce Strategy Stats
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Nearly Half of American Small Businesses do not have a Website
A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
