Generation X Shop More Online Than Baby Boomers and Millennials

Statistic Info

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

30 Percent of Online Consumers Have Posted Product Feedback Online

38% of People will Leave a Website if they find the Layout Unattractive

The Total Orders from Mobile Devices Ranges between 38% and 53%

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Younger People Spend More Time Shopping Online than Older People

An Inconvenient Returns Policy Deters 80% of Shoppers

More eCommerce Strategy Stats

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Americans Spend 64% of their Shopping Budget In-Store

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

38% of People will Leave a Website if they find the Layout Unattractive

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

80% of Americans Have Made an Online Purchase in the Past Month