Generation X Shop More Online Than Baby Boomers and Millennials

Statistic Info

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

There Are More Than 254 Million Active PayPal Accounts in The World

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Longer Mobile Page Load Times Drastically Increase Bounces

Average Online Shopping Cart Abandonment Rate is 74%

Abandoned Cart Emails Have an Average Open Rate of 45%

Using Video on Landing Pages can Increase Conversion by 80%

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

An Inconvenient Returns Policy Deters 80% of Shoppers

More eCommerce Strategy Stats

33% of B2C Ecommerce Website are also Conducting B2B Transactions

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

20% of Google Searches on Mobile are Voice

The Total Orders from Mobile Devices Ranges between 38% and 53%

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company