Who Shops More Online? Baby Boomers or Millennials?
Generation X Shop More Online Than Baby Boomers and Millennials
Statistic Info
Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.
This might come as a surprise to many considering Millennials are the digital natives of our society.
However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.
So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.
Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”
More 2019 Stats
6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
30 Percent of Online Consumers Have Posted Product Feedback Online
38% of People will Leave a Website if they find the Layout Unattractive
The Total Orders from Mobile Devices Ranges between 38% and 53%
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Younger People Spend More Time Shopping Online than Older People
More eCommerce Strategy Stats
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
Americans Spend 64% of their Shopping Budget In-Store
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
38% of People will Leave a Website if they find the Layout Unattractive
80% of Americans Have Made an Online Purchase in the Past Month