Who Shops More Online? Baby Boomers or Millennials?

Generation X Shop More Online Than Baby Boomers and Millennials

Source
KPMG

Year
2019

Statistic Info

Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”

More 2019 Stats

Average Online Shopping Cart Abandonment Rate is 74%

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

33% of B2C Ecommerce Website are also Conducting B2B Transactions

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

81% of Consumers Trust the Advice of Family and Friends Over Businesses

81% of Shoppers Research their Product Online before Purchasing

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

More eCommerce Strategy Stats

The Average Order Value of B2C Online Order is $52

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Mobile Shopping Hit $2 Billion on Cyber Monday

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions