Will You Shop at a Store That Doesnt Have a Social Presence?

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Source
Big Commerce

Year
2018

Topic
eCommerce Market

Statistic Info

As you can tell from some of these other ecommerce statistics, social media has a major influence on consumers and ecommerce sales. Establishing a social media presence for your business would be a great way to increase ecommerce sales over time.

Most online businesses today understand the importance of having a social presence, but how significant is it really? According to our data, stores that have at least one social account (Facebook and/or Twitter) have 32% more sales on average than stores that don’t use Facebook and/or Twitter.

There have been a number of reports on the % of sales from social, but the majority of them rank social traffic very low in regards to amount of traffic and conversion rate.

Our data suggests that implementing social media in your online marketing plan can have a much larger effect on your success than simply being a new source of traffic and sales to your site. Taking the decision to use social media in your marketing will often lead you to engage more with existing social media communities around your platform, communicate for the first time with your customers, help you learn more about online marketing tricks and tactics, and many other benefits which will add to your success.

More 2018 Stats

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

72% of Shoppers Return 10% or Less of Purchases

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

73% of Companies are Investing in Design to Differentiate Their Brands

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Some Online Shoppers Make Purchases From Social Media

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%