Will You Shop at a Store That Doesnt Have a Social Presence?

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Source
Big Commerce

Year
2018

Statistic Info

As you can tell from some of these other ecommerce statistics, social media has a major influence on consumers and ecommerce sales. Establishing a social media presence for your business would be a great way to increase ecommerce sales over time.

Most online businesses today understand the importance of having a social presence, but how significant is it really? According to our data, stores that have at least one social account (Facebook and/or Twitter) have 32% more sales on average than stores that don’t use Facebook and/or Twitter.

There have been a number of reports on the % of sales from social, but the majority of them rank social traffic very low in regards to amount of traffic and conversion rate.

Our data suggests that implementing social media in your online marketing plan can have a much larger effect on your success than simply being a new source of traffic and sales to your site. Taking the decision to use social media in your marketing will often lead you to engage more with existing social media communities around your platform, communicate for the first time with your customers, help you learn more about online marketing tricks and tactics, and many other benefits which will add to your success.

More 2018 Stats

1.79 billion people worldwide are expected to buy goods and services online in 2018.

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

$1 in Every $3 of Monthly Discretionary Income is Spent Online

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

32% of Online Shoppers Own at Least One Connected Home Device

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

48% of all Ecommerce Transactions Are From Repeat Customers