Do you think Testing is Challenging?
To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have ...
How Much Do you Spend on Optimization?
The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.
...Are you Satisfied With Your Conversion Rate?
This dissatisfaction is partly because marketers don’t know that the average conversion ...
Do you Use Marketing Automation?
Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a ...
How Many Form Fields Do You Have?
As a responsible marketer, you must know that the length of the form ...
What is User Generated Content?
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that
Do you ask for Referrals?
Consider Koodo’s referral programme. They were able to reduce their customer acquisition cost by 167% and ...
What is Segmentation?
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and
Do you use Personalized Call-To-Actions?
“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel
We couldn’t agree more.
A ...
Do you have Alot of Clutter on your Site?
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white ...