Where Do You Start Your Product Search?

44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products

Statistic Info

A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon.

Meanwhile, only 17 percent of the online shoppers said the primary reason they visited a brand’s website for the first time was to make a purchase. For most, the primary reason they visited a brand website was to search for a product or compare prices between brands.

The “Reimagining Commerce” report surveyed more than 4,500 global online shoppers to gather online retail insights, including where consumers began their search for products, the online services they want most in an e-commerce site, the role social plays in online shopping, and more.

Where the online shopping journey begins. It doesn’t matter if an online shopper already has a product in mind or if they are simply browsing for inspiration — most begin their online shopping journey on a marketplace like Amazon.

For shoppers with a specific product in mind, 46 percent start the process on a marketplace — as do 39 percent of shoppers who are simply browsing. (The survey found 75 percent of shoppers claimed either all or many of their online purchases were pre-planned). If they are not starting their online shopping experience on a site like Amazon, then online shoppers are most likely turning to Google. Only 34 percent of online shoppers (both those with a product in mind and those who are browsing), begin by visiting a brand or retailer’s website.

More 2019 Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

38% of People will Leave a Website if they find the Layout Unattractive

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Longer Mobile Page Load Times Drastically Increase Bounces

The Number One Reason People Shop Online is Because They Can Shop 24/7

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Nearly Half of American Small Businesses do not have a Website

Using Video on Landing Pages can Increase Conversion by 80%

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

More eCommerce Strategy Stats

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

81% of Shoppers Research their Product Online before Purchasing

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Mobile Traffic Represents 53% of all Ecommerce Traffic