Where Do You Start Your Product Search?

44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products

Statistic Info

A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon.

Meanwhile, only 17 percent of the online shoppers said the primary reason they visited a brand’s website for the first time was to make a purchase. For most, the primary reason they visited a brand website was to search for a product or compare prices between brands.

The “Reimagining Commerce” report surveyed more than 4,500 global online shoppers to gather online retail insights, including where consumers began their search for products, the online services they want most in an e-commerce site, the role social plays in online shopping, and more.

Where the online shopping journey begins. It doesn’t matter if an online shopper already has a product in mind or if they are simply browsing for inspiration — most begin their online shopping journey on a marketplace like Amazon.

For shoppers with a specific product in mind, 46 percent start the process on a marketplace — as do 39 percent of shoppers who are simply browsing. (The survey found 75 percent of shoppers claimed either all or many of their online purchases were pre-planned). If they are not starting their online shopping experience on a site like Amazon, then online shoppers are most likely turning to Google. Only 34 percent of online shoppers (both those with a product in mind and those who are browsing), begin by visiting a brand or retailer’s website.

More 2019 Stats

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

60% of the Overall Website Traffic is Reported from Mobile Devices

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

More eCommerce Strategy Stats

The Total Orders from Mobile Devices Ranges between 38% and 53%

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Mobile Traffic Represents 53% of all Ecommerce Traffic

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

26% of Shoppers are Likely to Share a Product on Social Media after Purchase