Do You Look at the Product Page on a Website First?

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Source
Blue Corona

Year
2018

The content on your website matters to the user. They want to be able to find the information they need quickly and easily. Be strategic about where you place information. It’s not enough to just have it all on the page in one big column. You need to section out the content and guide the user through your story. This breaks the content into digestible pieces and allows the user to skim the page, giving them control over what content they interact with.

More 2018 Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More Stats

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