Do Like To Read Things That Look Good?

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Source
Blue Corona

Year
2018

Topic
Design & Development

Statistic Info

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More Design & Development Stats

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

73% of Companies are Investing in Design to Differentiate Their Brands

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

47% of People Expect a Web Page to Load in 2 Seconds or Less

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

48% of Users Say That if They Arrive on a Business Site That Isn’t Working Well on Mobile, They Take it as an Indication of the Business Simply Not Caring

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site