Do You Click On Product Recommendations?
Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users
Statistic Info
Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.
Product recommendations can literally multiply profits.
Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.
Personalized product recommendations dramatically increase AOV (average order value).
Sessions that do not have any engagement with recommendations have an AOV of $44.41.
This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.
It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders.
More 2018 Stats
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
64% of B2B Marketers Generate Leads via LinkedIn
37% of Shoppers Use Social Media to Influence Their Purchases
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
61% of Companies Run Five or Fewer Landing Page Tests Per Month
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
More eCommerce Market Stats
42% of U.S. Consumers Have Searched and Purchased Products or Services Online
$1 in Every $3 of Monthly Discretionary Income is Spent Online
79% of Customers Order Online Via a Mobile Device
34% of online shoppers are Gen Xers and are between 35 and 54 years old
37% of Shoppers Use Social Media to Influence Their Purchases
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023