Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Statistic Info

Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.

Product recommendations can literally multiply profits.

Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.

Personalized product recommendations dramatically increase AOV (average order value).

Sessions that do not have any engagement with recommendations have an AOV of $44.41.

This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.

It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders. 

More 2018 Stats

Some Online Shoppers Make Purchases From Social Media

61% of Companies Run Five or Fewer Landing Page Tests Per Month

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

48% of all Ecommerce Transactions Are From Repeat Customers

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

88% of Online Shoppers Will Use Webrooming to Find the Best Price

More eCommerce Market Stats

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

1.79 billion people worldwide are expected to buy goods and services online in 2018.

37% of Shoppers Use Social Media to Influence Their Purchases

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

34% of online shoppers are Gen Xers and are between 35 and 54 years old

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

There Were 1.66 Billion Global Digital Buyers in 2017

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Than 60 Million Businesses Have a Facebook Page