Do You Click On Product Recommendations?

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Source
Barilliance

Year
2018

Topic
eCommerce Market

Statistic Info

Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.

Product recommendations can literally multiply profits.

Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.

Personalized product recommendations dramatically increase AOV (average order value).

Sessions that do not have any engagement with recommendations have an AOV of $44.41.

This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.

It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders. 

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