How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source

Year

2018

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

58% of the Top 1000 US Online Retailers Send Welcome Emails
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Emails with a Single Call-to-Action Increased Clicks 371%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site
Mobile Shopping Hit $2 Billion on Cyber Monday
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More 2018 Stats

More Stats