How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source

Year

2018

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
72% of Shoppers Return 10% or Less of Purchases
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More 2018 Stats

More Stats