Younger People Spend More Time Shopping Online than Older People

Specifically:

• Millennials and Gen Xers spend six hours per week shopping online
• Baby Boomers spend four hours per week shopping online
• Seniors spend two and a half hours per week shopping online

This isn’t particularly surprising. However, it’s worth noting that different demographics interact with online commerce differently.

The Key Takeaway: It’s extremely important to have a clearly defined target market.

This will allow you to tailor every aspect of your customer experience to the needs and preferences of your ideal customers.