Will You Create a New User Account Online to Make a Purchase?
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Statistic Info
Account creation also kills conversions.
The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.
Some sites are so dead set on their membership model, that they completely ruin their chances at converting some users. Face it: Some users don’t want to create account. They just want their stuff.
When you force users to create an account before checking out, you are basically saying “no” to a huge amount of conversions. Personally, I’d rather have a more conversions including guest checkouts than to have less conversions and a few extra membership signups.
Most websites wait until you’re ready to checkout and then hit you with the membership requirement. I’m not sure which one is worse.
What needs to change: Provide a guest checkout option.
Don’t refuse customers just because they don’t create accounts. Instead, give them an easy way to checkout without the hassle of a membership creation.
Play nice with your customers, and don’t force them to join your website if they don’t want to.
More 2018 Stats
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
Emails with a Single Call-to-Action Increased Clicks 371%
77% of Adults Own a Smart Phone
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online
Only 16% of Landing Pages don’t have Navigation Bars
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
More eCommerce Strategy Stats
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
33% of B2C Ecommerce Website are also Conducting B2B Transactions
60% of the Overall Website Traffic is Reported from Mobile Devices
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
Americans Spend 64% of their Shopping Budget In-Store
There Will Be More Than 3.7 Billion Email Users by the End of 2017