Will You Create a New User Account Online to Make a Purchase?

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Source
Neil Patel

Year
2018

Statistic Info

Account creation also kills conversions.

The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.

Some sites are so dead set on their membership model, that they completely ruin their chances at converting some users. Face it: Some users don’t want to create account. They just want their stuff.

When you force users to create an account before checking out, you are basically saying “no” to a huge amount of conversions. Personally, I’d rather have a more conversions including guest checkouts than to have less conversions and a few extra membership signups.

Most websites wait until you’re ready to checkout and then hit you with the membership requirement. I’m not sure which one is worse.

What needs to change: Provide a guest checkout option.

Don’t refuse customers just because they don’t create accounts. Instead, give them an easy way to checkout without the hassle of a membership creation.

Play nice with your customers, and don’t force them to join your website if they don’t want to.

More 2018 Stats

32% of Online Shoppers Own at Least One Connected Home Device

Emails with a Single Call-to-Action Increased Clicks 371%

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

More eCommerce Strategy Stats

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

30 Percent of Online Consumers Have Posted Product Feedback Online

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment