Will You Create a New User Account Online to Make a Purchase?

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Neil Patel


Statistic Info

Account creation also kills conversions.

The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.

Some sites are so dead set on their membership model, that they completely ruin their chances at converting some users. Face it: Some users don’t want to create account. They just want their stuff.

When you force users to create an account before checking out, you are basically saying “no” to a huge amount of conversions. Personally, I’d rather have a more conversions including guest checkouts than to have less conversions and a few extra membership signups.

Most websites wait until you’re ready to checkout and then hit you with the membership requirement. I’m not sure which one is worse.

What needs to change: Provide a guest checkout option.

Don’t refuse customers just because they don’t create accounts. Instead, give them an easy way to checkout without the hassle of a membership creation.

Play nice with your customers, and don’t force them to join your website if they don’t want to.

More 2018 Stats

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88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

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At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

37% of Shoppers Use Social Media to Influence Their Purchases

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

More eCommerce Strategy Stats

The Total Orders from Mobile Devices Ranges between 38% and 53%

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80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

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About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

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59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

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There Will Be More Than 3.7 Billion Email Users by the End of 2017

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