How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Statistic Info

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

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Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

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Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

More eCommerce Strategy Stats

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Generation X Shop More Online Than Baby Boomers and Millennials

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

There Are More Than 254 Million Active PayPal Accounts in The World

58% of the Top 1000 US Online Retailers Send Welcome Emails

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One