How Important is Product Selection?
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.
More 2018 Stats
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
72% of Shoppers Return 10% or Less of Purchases
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
More Stats
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