How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

72% of Shoppers Return 10% or Less of Purchases

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo