How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

40% say getting response from prospects harder now than 3 years ago.

48% of all Ecommerce Transactions Are From Repeat Customers

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More Stats

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