How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Topic
eCommerce Strategy

Statistic Info

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

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Only 16% of Landing Pages don’t have Navigation Bars

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For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Image and Voice Activated Search May Make up 50% of all Searches by 2020

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers