How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source
Forbes

Year
2018

Topic
eCommerce Strategy

Statistic Info

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

48% of all Ecommerce Transactions Are From Repeat Customers

96% of Americans Have Made an Online Purchase in their Life

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Americans Spend 36% of their Shopping Budget Online

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process