What is your Primary Metric for Success?
In addition to a growing number of marketers indicating they now have revenue-based performance quotas, account-specific quotas are also emerging as a top KPI for marketing teams, with 27% of respondents saying they now set account, lead and ...
How Much Does It Cost Per Lead?
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations...
Is Lack of Quality Data a Major Challenge?
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality ...
Are you Already Using Interactive Content?
Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?
According to Content Marketing Institute’s latest research,...
How Are You Getting Buyer Information?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
Do you use Personalized Call-To-Actions?
“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel
We couldn’t agree more.
A ...
Do you have Alot of Clutter on your Site?
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white ...
Do you Send Out Emails?
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie ...
Are your Sales Increased After Sending Emails?
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie ...
Do you have a Beard?
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this