Do you Use Marketing Automation?
Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a ...
How Many Form Fields Do You Have?
As a responsible marketer, you must know that the length of the form ...
What is User Generated Content?
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that
Do you ask for Referrals?
Consider Koodo’s referral programme. They were able to reduce their customer acquisition cost by 167% and ...
What is Segmentation?
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and
Do you use Personalized Call-To-Actions?
“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel
We couldn’t agree more.
A ...
Do you have Alot of Clutter on your Site?
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white ...
Do you Send Out Emails?
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie ...
Are your Sales Increased After Sending Emails?
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie ...
Do you have a Beard?
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this