Why Do You Shop Online?

The Number One Reason People Shop Online is Because They Can Shop 24/7

Source
KPMG

Year
2019

Statistic Info

Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).

The Internet never closes, making it easy for consumers to buy any product at any time.

Shopping has never been more convenient.

But even though your online store doesn’t close, your customer service department does.

To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.

That way, you can tell visitors when to expect a reply if your staff are offline.

Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).

More 2019 Stats

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Longer Mobile Page Load Times Drastically Increase Bounces

Younger People Spend More Time Shopping Online than Older People

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Men Spend 68% More Online Than Women

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

81% of Consumers Trust the Advice of Family and Friends Over Businesses

More eCommerce Strategy Stats

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

Mobile Shopping Hit $2 Billion on Cyber Monday

38% of People will Leave a Website if they find the Layout Unattractive

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

33% of B2C Ecommerce Website are also Conducting B2B Transactions

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future