Why Do You Shop Online?

The Number One Reason People Shop Online is Because They Can Shop 24/7

Source
KPMG

Year
2019

Statistic Info

Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).

The Internet never closes, making it easy for consumers to buy any product at any time.

Shopping has never been more convenient.

But even though your online store doesn’t close, your customer service department does.

To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for office hours and out of office hours.

That way, you can tell visitors when to expect a reply if your staff are offline.

Takeaway: Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).

More 2019 Stats

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

38% of People will Leave a Website if they find the Layout Unattractive

An Inconvenient Returns Policy Deters 80% of Shoppers

The Average Number of Form Fields on Landing Page Conversion Forms is 11

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

There Are More Than 254 Million Active PayPal Accounts in The World

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

More eCommerce Strategy Stats

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

88% of Online Shoppers Will Use Webrooming to Find the Best Price

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

81% of Shoppers Research their Product Online before Purchasing

Mobile Shopping Hit $2 Billion on Cyber Monday

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop