2018

Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality ...

Are you Already Using Interactive Content?

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?

According to Content Marketing Institute’s latest research,...

Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie ...

Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this

How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our

Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have ...

How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

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Are you Satisfied With Your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

This dissatisfaction is partly because marketers don’t know that the average conversion ...

Do you Use Marketing Automation?

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a ...

What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and

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