Are you Satisfied With Your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Source
Econsultancy

Topic
Conversion Optimization

Year
2018

This dissatisfaction is partly because marketers don’t know that the average conversion rates aren’t any higher than 3%. Besides, it varies from industry to industry. Having said that, it doesn’t mean businesses don’t see double digit conversions. This is the reason you must follow conversion rate optimization best practices and learn from industry moguls.

More 2018 Stats

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

50% of Total eCommerce Revenue Comes from Mobile

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

73% of Companies are Investing in Design to Differentiate Their Brands

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

More Conversion Optimization Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Using Video on Landing Pages can Increase Conversion by 80%

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