Does Your Page Rank First?
In fact, the same is true for mobile devices as well. Web pages that secure first position have a 31.35% CTR. Guess, it’s time you work on SEO if you want conversions
...Do you use Split Testing Software?
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for...
Do you have a Navigation Menu?
Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well? Or, should your landing page be unique in itself and there is no need to include global navigation menu? This is a ...
What do you know about Conversion Rate Optimization?
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC...
What is the Average Conversion Rate of a Facebook Ad?
Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.
Do you use Videos on your Landing Pages?
In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.
However, there is a game-changing tool that can revolutionize your landing page performance: ...
What is Your Return on Investment?
It is incredibly challenging to be a B2B marketer in a world with so much chaos.
There is a constant war waging between organic and paid tactics. Meanwhile, online users are spending