Do you have a Beard?
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this
What is the Average Conversion Rate of a Facebook Ad?
Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.
Do you use Videos on your Landing Pages?
In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.
However, there is a game-changing tool that can revolutionize your landing page performance: ...
How Many Fields on your Lead Gen Form is too Many?
While this is the average, the fact is: less is more. Shortening your form fields from 11 to 4 can increase conversions by 120%.
Historically, the standard answer has been that 3 is the optimum number of fields you want on your form to ...
Do You Have a CRO Strategy?
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
What is Your Return on Investment?
It is incredibly challenging to be a B2B marketer in a world with so much chaos.
There is a constant war waging between organic and paid tactics. Meanwhile, online users are spending
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget ...
How Much Do You Spend Aquiring Customers?
Though the market has grown rapidly, average online retail conversion rates have fallen.
The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.
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