Sales Trends

What is the preferred way for C-level buyers to be contacted?

57% of C-level buyers prefer to be contacted via phone.

Phone-based communication has long been the preferred method of communication between businesses and potential buyers. Now, a recent study shows that 57% of C-level buyers ...

What percentage of sales professionals believe email is the most effective channel for selling?

43% of sales professionals say email is the most effective channel for selling.

As companies continue to optimize their sales strategies, one of the most important considerations is how best to communicate with customers. According to recent research, 43%...

What proportion of salespeople never make it to the second follow-up call?

44% of salespeople give up after one follow-up call.

Follow-up calls are essential for any sales team looking to boost their success rate, but unfortunately many don’t take the time to properly execute them. According to ...

What percentage of salespeople fail to make even a single follow up attempt?

48% of salespeople never even make a single follow up attempt.

Most businesses understand the importance of following up with customers after an initial contact has been made, but unfortunately many don’t take the time to properly ...

How many times do customers say no before they say yes?

60% of customers say no four times before saying yes.

Closing a sale can be challenging in today’s competitive business climate, but there are certain tactics and strategies that sales teams can use to maximize their ...

What do sales professionals find is the most effective cross-selling strategy?

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Cross-selling is a powerful tool that can help companies boost their profits significantly, but it’s important to make sure that the right strategies and techniques are ...

Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn...

How do consumers research product and services?

Today, 97% of consumers go online to research products and services.

In this day and age, the vast majority of consumers (97%) search online for information about products and services.

As a result, businesses must have an effective ...

How can personal engagement elevate virtual selling for fast-growing companies?

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Furthermore, these high-growth...

Are B2B buyers going back to in-person in sales?

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

How do virtual sales tools help with virtual sales?

The shift to digital sales has been a major challenge for many businesses, especially those in the B2B sector. With ...

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