What is Segmentation?
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and
Do you use Personalized Call-To-Actions?
“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel
We couldn’t agree more.
A ...
Do you have Alot of Clutter on your Site?
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white ...
Do you Send Out Emails?
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie ...
Are your Sales Increased After Sending Emails?
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie ...
Do You Use Email?
Email use continues to grow even as other methods of interpersonal communication, such as instant messaging, social networking and chat are seeing strong adoption. Email continues to see strong use in the business world, as well as with consumers ...
Do you use Videos on your Landing Pages?
In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.
However, there is a game-changing tool that can revolutionize your landing page performance: ...
Do You Use Gmail?
Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years ...