Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Statistic Info

The timing of your abandoned cart email has a great effect on conversion rates.

Emails sent within an hour have an average conversion rate of 4.5%, while emails sent more than 24 hours after cart abandonment only converts at an average of 2.6%.

Consumers are constantly bombarded with promotional material, and that makes it harder for marketers to stay top of mind with prospects.

That’s why it’s important to send your abandoned cart emails directly after a prospect abandons their cart, to ensure your brand is still top of mind when they receive the email.

Takeaway: Automate your abandoned cart emails and trigger them to go out within 20 minutes after a prospect abandons their cart. Make sure to include the cart items in the email and include multiple calls-to-action to go back to the cart.

More 2019 Stats

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

81% of Consumers Trust the Advice of Family and Friends Over Businesses

69 Percent of Shopping Carts are Abandoned

The Total Orders from Mobile Devices Ranges between 38% and 53%

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

38% of People will Leave a Website if they find the Layout Unattractive

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

More eCommerce Strategy Stats

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

43% of E-Commerce Traffic comes from Organic Google Search

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Average Online Shopping Cart Abandonment Rate is 74%

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

72% of Shoppers Return 10% or Less of Purchases

Longer Mobile Page Load Times Drastically Increase Bounces

80% of Americans Have Made an Online Purchase in the Past Month

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company