Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Statistic Info

The timing of your abandoned cart email has a great effect on conversion rates.

Emails sent within an hour have an average conversion rate of 4.5%, while emails sent more than 24 hours after cart abandonment only converts at an average of 2.6%.

Consumers are constantly bombarded with promotional material, and that makes it harder for marketers to stay top of mind with prospects.

That’s why it’s important to send your abandoned cart emails directly after a prospect abandons their cart, to ensure your brand is still top of mind when they receive the email.

Takeaway: Automate your abandoned cart emails and trigger them to go out within 20 minutes after a prospect abandons their cart. Make sure to include the cart items in the email and include multiple calls-to-action to go back to the cart.

More 2019 Stats

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Mobile Traffic Represents 53% of all Ecommerce Traffic

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Average Online Shopping Cart Abandonment Rate is 74%

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

A Typical Website Conversion Rate is about 2.35% on Average

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Men Spend 68% More Online Than Women

More eCommerce Strategy Stats

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

96% of Americans Have Made an Online Purchase in their Life

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

The Total Orders from Mobile Devices Ranges between 38% and 53%

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

88% of Online Shoppers Will Use Webrooming to Find the Best Price

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases