Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Statistic Info

The timing of your abandoned cart email has a great effect on conversion rates.

Emails sent within an hour have an average conversion rate of 4.5%, while emails sent more than 24 hours after cart abandonment only converts at an average of 2.6%.

Consumers are constantly bombarded with promotional material, and that makes it harder for marketers to stay top of mind with prospects.

That’s why it’s important to send your abandoned cart emails directly after a prospect abandons their cart, to ensure your brand is still top of mind when they receive the email.

Takeaway: Automate your abandoned cart emails and trigger them to go out within 20 minutes after a prospect abandons their cart. Make sure to include the cart items in the email and include multiple calls-to-action to go back to the cart.

More 2019 Stats

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

The Total Orders from Mobile Devices Ranges between 38% and 53%

30 Percent of Online Consumers Have Posted Product Feedback Online

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

More eCommerce Strategy Stats

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Americans Spend 64% of their Shopping Budget In-Store

Average Online Shopping Cart Abandonment Rate is 74%

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

81% of Consumers Trust the Advice of Family and Friends Over Businesses

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company