How Likely Are You To Abandon Your Cart?
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
Statistic Info
The timing of your abandoned cart email has a great effect on conversion rates.
Emails sent within an hour have an average conversion rate of 4.5%, while emails sent more than 24 hours after cart abandonment only converts at an average of 2.6%.
Consumers are constantly bombarded with promotional material, and that makes it harder for marketers to stay top of mind with prospects.
That’s why it’s important to send your abandoned cart emails directly after a prospect abandons their cart, to ensure your brand is still top of mind when they receive the email.
Takeaway: Automate your abandoned cart emails and trigger them to go out within 20 minutes after a prospect abandons their cart. Make sure to include the cart items in the email and include multiple calls-to-action to go back to the cart.
More 2019 Stats
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
The Total Orders from Mobile Devices Ranges between 38% and 53%
30 Percent of Online Consumers Have Posted Product Feedback Online
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
More eCommerce Strategy Stats
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Americans Spend 64% of their Shopping Budget In-Store
Average Online Shopping Cart Abandonment Rate is 74%
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
81% of Consumers Trust the Advice of Family and Friends Over Businesses