How can personal engagement elevate virtual selling for fast-growing companies?

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Source
McKinsey - The value of getting personalization right—or wrong—is multiplying

Topic
Sales Trends

Year
2021

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

Furthermore, these high-growth companies are more likely to leverage data-driven decision making and take a proactive approach to customer engagement. By utilizing proposal software, document automation, and other advanced technologies, they can provide tailored customer experiences that drive loyalty and repeat business.Additionally, they are able to use their data insights to uncover new opportunities for growth and stay ahead of the competition. To keep up with this trend of high-growth companies relying on technology for customer engagement, businesses must ensure that their technology is up to date and that they have the necessary expertise for leveraging data-driven strategies.

By investing in the right tools, businesses can create tailored customer experiences that generate positive results and drive sustainable growth.

By understanding the importance of customer engagement and investing in the right technology, businesses can capitalize on tailored experiences that will create a competitive advantage. By evaluating customer needs, understanding their buying habits, and leveraging data-driven insights, companies can develop personalized offerings that meet their customers’ individual needs.

More 2021 Stats

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

Only 60% of sales reps meet quota

38% of sales leaders say their customers want to buy through e-commerce stores

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

A survey conducted by DocuSign found that 75% of companies experienced an increase in customer satisfaction when they implemented digital proposal software.

More Sales Trends Stats

61% believe that salespeople are underappreciated

71% of salespeople said they were conducting more than half their sales virtually.

57% of C-level buyers prefer to be contacted via phone.

Nearly 13% of all the jobs in the U.S. are full time sales positions

77% of respondents said that their company provides at least a quarter of their leads

LinkedIn is the #1 social media platform for B2B leads.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

83% of Sales Professionals Report Working on Weekends

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

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