What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Source

Topic

Year

2018

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave
47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site
34% of online shoppers are Gen Xers and are between 35 and 54 years old
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Emails with a Single Call-to-Action Increased Clicks 371%
88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions
Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More 2018 Stats

More Conversion Optimization Stats