57% of C-level buyers prefer to be contacted via phone.

Phone-based communication has long been the preferred method of communication between businesses and potential buyers. Now, a recent study shows that 57% of C-level buyers would prefer to be contacted via phone rather than through other mediums.

One of the key advantages of using phone calls for sales is its immediacy. By reaching out directly and having a conversation with potential clients, businesses can quickly find out what customers want and put their best foot forward in convincing them to buy their products or services.

Phone calls are also more personal compared to other methods of communication such as email or chatbots. This allows sales representatives to get to know customers on a deeper level, enabling them to tailor messages which can then be used to increase the effectiveness of their pitch. Furthermore, by building relationships over the phone, it reinforces trust and fosters greater customer loyalty – something that’s essential when it comes to finalizing sales opportunities.

On top of all this, phone calls remain one of the most cost-efficient ways for businesses to reach out to buyers due its minimal setup costs and time investments required – factors that are especially beneficial for small organizations or start-ups who lack large advertising budgets.

Despite its advantages, however, businesses must recognize that it is not always suitable for all cases as some customers may prefer alternative methods for communicating such as email or chat services. As such, any outreach strategy should take this into consideration before conducting any campaigns in order ensure successful outcomes.

In conclusion, phone calls remain an effective marketing tool due its ability to quickly connect with potential buyers on a personal level while also being cost effective in terms of setup costs and time investments required. As such, businesses should consider leveraging this powerful medium as part of their overall sales strategies in order maximize potential conversions from their outreach campaigns