How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Writing your subject line entirely in upper case significantly reduces response rates by 30%
68% of Small Businesses Don’t have a Documented CRO Strategy
66% of Marketers use Video in their Lead Nurturing Campaigns
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
More Lead Generation Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
66% of Marketers use Video in their Lead Nurturing Campaigns
8% of salespeople say that their sales teams generate high-quality leads
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
67% of customers prefer self-service over speaking to a company representative
Outsourcing lead generation generates 43% better results than in-house lead generation
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