How Much is your Cost Per Lead?

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Source

HubSpot, Demand Generation Marketing Survey 2017

Topic

Year

2017

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month

More 2017 Stats

There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

More Lead Generation Stats

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
67% of customers prefer self-service over speaking to a company representative
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Outsourcing lead generation generates 43% better results than in-house lead generation
8% of salespeople say that their sales teams generate high-quality leads