What do you know about Conversion Rate Optimization?
A Typical Website Conversion Rate is about 2.35% on Average
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
More 2019 Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Personalizing email subject lines leads to a 22% increase in open rate
More Conversion Optimization Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
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