Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.