What is the Average Conversion Rate of a Facebook Ad?
Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.
If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform.
But the statistic above shows that while Facebook can be an overwhelming social platform, it can also yield some significant results in terms of ad conversions.
If you are a B2B company eager to improve lead generation and optimize your marketing efforts, investing in Facebook ads might be a great addition to your B2B sales strategy.
Below are some ways in which you can leverage the statistic above to improve your marketing efforts, sales and marketing collaboration, and overall conversion rates.
When using Facebook ads, it is important to utilize insights from the average conversion rate to refine your target audience, buyer persona, and segmentation strategy. Analyze characteristics of the audience with higher conversion rates, such as demographics, interests, or job titles.
This information helps guide and optimize your ads and increases the quality of leads that are entering your B2B sales funnel.
Additionally, it is important to continuously evaluate your sales funnel and identify areas for improvement. Monitor conversion rates at each stage, from impressions to clicks, leads, and conversions.
And when revising your B2B sales strategy, focus on optimizing any step that experiences significant drop-offs to maximize overall conversion rates.
While this statistic is helpful in showing that Facebook ads can be effective in your marketing efforts and B2B sales strategy, ultimately every company and industry will perform differently.
Reach out to us today if you are interested in optimizing your sales strategy to increase conversions and close more deals.