Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Source

HubSpot

Topic

Lead Generation

Year

2017

Key Numbers:

• The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
68% of Small Businesses Don’t have a Documented CRO Strategy
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

More Lead Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
66% of Marketers use Video in their Lead Nurturing Campaigns
8% of salespeople say that their sales teams generate high-quality leads
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
67% of customers prefer self-service over speaking to a company representative
53% of Content Marketers Use Interactive Content in Lead Generation Efforts