What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
Responsive Design Integrates Social Media
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Americans Spend 36% of their Shopping Budget Online
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
More Conversion Optimization Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
A Typical Website Conversion Rate is about 2.35% on Average
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
68% of Small Businesses Don’t have a Documented CRO Strategy
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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