What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Statistic Info

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons