For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Statistic Info

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

Mobile Shopping Hit $2 Billion on Cyber Monday

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

48% of all Ecommerce Transactions Are From Repeat Customers

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Organizations in Which Creativity is Highly Valued are 46% More Likely to Have Exceeded their 2017 Business Goals

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

37% of Shoppers Use Social Media to Influence Their Purchases

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

More Conversion Optimization Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

But Removing the Navigation Menu can Increase Conversions by 100%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages