How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Statistic Info

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

47% of People Expect a Web Page to Load in 2 Seconds or Less

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

More Than 60 Million Businesses Have a Facebook Page

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More Conversion Optimization Stats

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

The Average Conversion Rate of a Facebook Ad is 9.21%

A Typical Website Conversion Rate is about 2.35% on Average

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only 16% of Landing Pages don’t have Navigation Bars

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

61% of Companies Run Five or Fewer Landing Page Tests Per Month