For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Statistic Info

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

64% of B2B Marketers Generate Leads via LinkedIn

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

88% of Online Shoppers Will Use Webrooming to Find the Best Price

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

58% of the Top 1000 US Online Retailers Send Welcome Emails

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

More Conversion Optimization Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Using Video on Landing Pages can Increase Conversion by 80%

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

But Removing the Navigation Menu can Increase Conversions by 100%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Add a Beard to Your Models to Increase in Cart Adds by 49%

Emails with a Single Call-to-Action Increased Clicks 371%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”