Do You Have a lack of Resources?

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Source
Brighttalk

Year
2018

Statistic Info

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

64% of B2B Marketers Generate Leads via LinkedIn

73% of Companies are Investing in Design to Differentiate Their Brands

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

96% of Americans Have Made an Online Purchase in their Life

More Demand Generation Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month