On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Statistic Info

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

79% of Customers Order Online Via a Mobile Device

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Mobile Shopping Hit $2 Billion on Cyber Monday

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

32% of Online Shoppers Own at Least One Connected Home Device

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Using Video on Landing Pages can Increase Conversion by 80%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Add a Beard to Your Models to Increase in Cart Adds by 49%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

61% of Companies Run Five or Fewer Landing Page Tests Per Month

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field