Do you use Influencer Marketing?

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Source
Convince and Convert

Year
2018

Topic
Conversion Optimization

Statistic Info

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Add a Beard to Your Models to Increase in Cart Adds by 49%

73% of Companies are Investing in Design to Differentiate Their Brands

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Emails with a Single Call-to-Action Increased Sales 1617%