Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

61% of Companies Run Five or Fewer Landing Page Tests Per Month

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

20% of Google Searches on Mobile are Voice

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

Americans Spend 64% of their Shopping Budget In-Store

More Conversion Optimization Stats

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

The Average Conversion Rate of a Facebook Ad is 9.21%

Emails with a Single Call-to-Action Increased Sales 1617%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

61% of Companies Run Five or Fewer Landing Page Tests Per Month