Do you use Personalized Call-To-Actions?
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Statistic Info
“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.
From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.
Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.
More 2018 Stats
79% of Customers Order Online Via a Mobile Device
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
20% of Google Searches on Mobile are Voice
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
58% of the Top 1000 US Online Retailers Send Welcome Emails
$1 in Every $3 of Monthly Discretionary Income is Spent Online
Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions
More Conversion Optimization Stats
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Emails with a Single Call-to-Action Increased Sales 1617%
Only .25% of PPC Landing Pages Have a Video
But Removing the Navigation Menu can Increase Conversions by 100%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization