Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

79% of Customers Order Online Via a Mobile Device

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

20% of Google Searches on Mobile are Voice

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

58% of the Top 1000 US Online Retailers Send Welcome Emails

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

$1 in Every $3 of Monthly Discretionary Income is Spent Online

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

More Conversion Optimization Stats

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Emails with a Single Call-to-Action Increased Sales 1617%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Only .25% of PPC Landing Pages Have a Video

But Removing the Navigation Menu can Increase Conversions by 100%

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization