Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Statistic Info

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

More Than 60 Million Businesses Have a Facebook Page

61% of Companies Run Five or Fewer Landing Page Tests Per Month

Some Online Shoppers Make Purchases From Social Media

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Only .25% of PPC Landing Pages Have a Video

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

But Removing the Navigation Menu can Increase Conversions by 100%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate