Do you use Videos on your Landing Pages?
Using Video on Landing Pages can Increase Conversion by 80%
Statistic Info
Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.
Some reasons why video can lift your landing page conversion rates
- Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
- If you feature yourself or company employees in the video, the trust factor is raised significantly.
- People are lazy and prefer to watch vs. read.
7 Ways to make your videos more effective
- Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
- Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
- Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
- Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
- Write a script before recording your video. This will help it flow more smoothly.
- If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.
More 2019 Stats
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Mobile Traffic Represents 53% of all Ecommerce Traffic
30 Percent of Online Consumers Have Posted Product Feedback Online
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process
43% of E-Commerce Traffic comes from Organic Google Search
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
More Conversion Optimization Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
A Typical Website Conversion Rate is about 2.35% on Average
Emails with a Single Call-to-Action Increased Sales 1617%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
The Average Number of Form Fields on Landing Page Conversion Forms is 11
The Average Conversion Rate of a Facebook Ad is 9.21%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before