Do you use Videos on your Landing Pages?

Using Video on Landing Pages can Increase Conversion by 80%

Statistic Info

Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.

Some reasons why video can lift your landing page conversion rates

  • Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
  • If you feature yourself or company employees in the video, the trust factor is raised significantly.
  • People are lazy and prefer to watch vs. read.

7 Ways to make your videos more effective

  1. Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
  2. Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
  3. Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
  4. Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
  5. Write a script before recording your video. This will help it flow more smoothly.
  6. If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.

More 2019 Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Nearly Half of American Small Businesses do not have a Website

81% of Consumers Trust the Advice of Family and Friends Over Businesses

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

A Typical Website Conversion Rate is about 2.35% on Average

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

A Typical Website Conversion Rate is about 2.35% on Average

Add a Beard to Your Models to Increase in Cart Adds by 49%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

61% of Companies Run Five or Fewer Landing Page Tests Per Month

The Average Number of Form Fields on Landing Page Conversion Forms is 11