Do you use Videos on your Landing Pages?

Using Video on Landing Pages can Increase Conversion by 80%

Statistic Info

Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.

Some reasons why video can lift your landing page conversion rates

  • Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
  • If you feature yourself or company employees in the video, the trust factor is raised significantly.
  • People are lazy and prefer to watch vs. read.

7 Ways to make your videos more effective

  1. Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
  2. Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
  3. Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
  4. Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
  5. Write a script before recording your video. This will help it flow more smoothly.
  6. If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.

More 2019 Stats

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

30 Percent of Online Consumers Have Posted Product Feedback Online

Nearly Half of American Small Businesses do not have a Website

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Longer Mobile Page Load Times Drastically Increase Bounces

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online